Friday, April 30


THERE have ben a few changes at BMW Group Australia recently, which will also have an effect in the New Zealand market.

BMW Group Australia has appointed Tony Sesto to the position of BMW Motorrad Manager. Effective May 3, 2010, Sesto will head up BMW Motorrad overseeing the Australia and New Zealand markets from BMW headquarters located in Melbourne.

Sesto was formerly the National Sales Manager of Honda Motorcycles in Australia and arrives with a wealth of experience spanning his ten year tenure there.

BMW Group Australia Managing Director, Stavros Yallouridis, welcomed the appointment,

"We're extremely confident Tony will add significant value to the BMW Motorrad business and will continue to grow sales and defy the market trend. It's certainly a very exciting time for BMW Motorrad with the unprecedented market reaction to the S 1000 RR," Mr Yallouridis said.

Despite the Australian market declining by over 12 percent versus the same period last year, BMW Motorrad sales are up 6.3 per cent. Key performers in the range include the Learner Approved Motrocycles (LAMS) BMW G 650 GS, the K 1300 series and the S 1000 RR.

In addition, BMW Group Australia has appointed Piers Scott to the position of PR & Corporate Communications Manager, effective mid-May.

Scott, 33, was previously the Corporate Communications Manager for BMW Group New Zealand and will relocate with his family to Melbourne to take up the new position.

With PR experience spanning more than 10 years, both as a consultant and in-house corporate communications manager, not only does Scott bring with him a vast knowledge of the automotive industry, he also arrives with experience within the finance, mining and public sectors.

BMW Group Australia Managing Director, Stavros Yallouridis, welcomed the move.

"Piers has been extremely effective working across the BMW, MINI and BMW Motorrad brands in New Zealand as well as bringing a wealth of experience from other industry sectors," Mr Yallouridis said.

Source: BMW Group Australia.