Tuesday, June 15


A good head is vital to your business. But heads are easily injured and tricky to fix. That’s why every Yamaha Utility ATV sold at Mystery Creek Fieldays June 16 to19 - from the mighty Grizzly 4x4 and Rhino 700s, through to the YFM350 - will come with a free helmet.

Designed to be as easy to use as possible – they’re more like hard-hats than traditional bike helmets – they’ve been developed by ACC, the agriculture industry and standards NZ to reduce injury, and keep you at work. For 35 farmers come off their quad bikes every day, one in 20 is hurt badly enough to take time off work, and eight per cent suffer head injuries. The good news is that many of those injuries would be prevented if the 80 per cent of farmers who currently don’t wear helmets used their heads, and wore one. After all, if that helmet protects you from harm you can stay on the job, and earning.

It’s a no brainer really, says Yamaha NZ’s Peter Payne. “We’d like to see farmers view helmets just like any other personal protective equipment. You can minimize needless injury to yourself or your employees by wearing one,” he says. ACC and the Motor Industry Association are supporting the helmet campaign at Fieldays, which they hope will reduce the injury stats next year. Meanwhile Payne’s promised another reason to buy. “The last year has been tough on farmers – and on dealers. So we’re looking at giving both a boost by combining our ‘Trade in your ex’ promotion with a 5.99% YMF retail finance deal to anyone buying at Fieldays.”

Forget trading in your wife or that ageing cattle dog, “But bring in your quad, Ag or Rhino, buy on YMF finance and you’ll pay nothing for 12 months – with just two payments over 24 months at 5.99%** until July 25,” Payne says. “Don’t want to trade? The 5.99% rate is good for any finance sale made at the Yamaha Fieldays site.” “And if you’re buying a Utility ATV or AG100/200, Yamaha will throw in one of its water blasters* to seal the deal.”

You can tell he’s a marketer. But Payne wants to keep his customers safe, and coming back.
“The main thing is our buyers take their helmet home and use it,” he says. “We want to see them working smart, wearing that helmet, and coming back safe and sound next year.”

*while stocks last
** Conditions apply to approved purchasers)