Tuesday, February 26

JAPANESE DIRT-TRACKERS!

DIRT-TRACK racing started in Australia and the USA around the same time, the decade between 1910 and 1920, which makes it almost 100 years old.  Despite this rich heritage, neither country is doing very well at promoting this most spectacular of two-wheel action.

When Bruce Brown made the original 'On Any Sunday' movie, suddenly American dirt-track racing was 'discovered' by a much wider audience.  Prior to that, the sport was almost a secret to mainstream motorcyclists, let along the general public.

The same could be said about the Australian dirt-track scene.  There is virtually no coverage in the motorcycle magazines and the sport has withered away with tracks closing.

Most likely reasons for this are that the motorcycle clubs that run this side of the sport are very competent at organising the racing but have no clue how to promote the sport.

When CIG sponsored the Golden Wheels series in New South Wales in the early 1980s, the company did not wait for the 'old boys' in the motorcycle clubs to undertake promotion - it sent out two of its own PR men to do that.  The result was big crowds at the country tracks the series ran at.

When CIG decided to do other things with its promotional budget, motorcycle dirt-track went back into a backwater.

However, it seems that in Japan, there is a grass-roots movement to get it off the ground there, not only on dirt-tracks either, as these videos highlight: 

https://www.youtube.com/watch?v=boI71KRxTTY&list=UUF2Q7qu9bZXD2dTIH-WSRPw&index=1

https://www.youtube.com/watch?v=BSznhF8I7JQ

https://www.youtube.com/watch?v=bUPEdzpAMIw