Friday, August 9

ALTHERM TO SPONSOR YAMAHA MX TEAM

Aluminium joinery busienss Altherm Window Systems will sponsor the Josh Coppins-run Yamaha MX team this season.



Commenting on the deal, parent company APL General Manager, Marketing, Shane Walden told Kiwi Rider; “We believe that there is real synergy between quality brands such as Altherm and
Yamaha. This is a space that we haven’t been in before, but we are very interested in growing our brand profile within the motorcycling fraternity as a lot of families ride off-road dirt bikes in NZ and those same people build houses, and buy windows.”

Josh Coppins, meanwhile, said; “I am very excited about the relationship and thrilled that Altherm has entrusted us to help promote their window systems. It has a real ‘feel good’ feeling about it and I’m keen to show them what we can do.”

As part of tis sponsorship Altherm, in conjunction with the JCR Yamaha Racing Team, will be running a competition throughout the season focused on young riders, offering the chance to go into the draw for the ultimate prize of a weekend’s worth of personal coaching with Josh Coppins at his Motueka-based training facility.

The initiative looks to broaden the focus away from pure racing, such as National Championship events, and include families involved in the sport of off-road riding.

It also allows Coppins to give something back to the sport. “We will be offering tuition to teach youngsters how to ride an off-road motorbike,” he told Kiwi Rider.

“Fostering the younger generation is just as important as managing the professionals. Altherm’s initiative is a fantastic way to provide an opportunity for those families new to, or familiar with, the sport of off-road riding to further their confidence
and skills.”

Ends