Tuesday, August 6

‘GUZZI SALES UP IN FIRST HALF

Award for California 1400 Custom



IN THE midst of quite a bit of gloom in the motorcycle industry, the team at Piaggio’s outpost on the shores of Lago di Como have plenty to smile about.  Not only are Moto Guzzi sales up a very healthy 11.2 per cent in the first half of 2013, the all-new California 1400 Custom has just been awarded Cycle World’s award as Best Cruiser of the Year in the United States magazine’s Ten Best Bikes of 2013.

For Moto Guzzi, this recognition takes on that much more significance because it comes from what it views as the most authoritative magazine on the other side of the Atlantic, in the cradle of large Cruiser bikes.

In the traditional Cycle World competition, now in its 38th edition, the best bikes in production all over the world were divided up into ten categories and then rigorously tested by testers and journalists from the US magazine.  The bikes were evaluated based on performance, the fun ride they were able to give the rider and the overall quality of the bike.

These are areas where the Moto Guzzi California, less than a year from its unveiling, showed that it has no fear of the competition.  

This Italian gets under your skin in a good way, its air-cooled 1380cc V-Twin winning us over with torque and the starring role it plays in the Art Deco looks of the bike,” the magazine said. “Though classically styled, the California is modern, with three levels of power delivery and traction control, plus ABS and cruise, none of which detracts from the bike’s mechanically satisfying nature”.

The Cycle World award is the second the California 1400 Custom has won in the USA within a few months.  In May the Robb Report, the American magazine that has been the international authority and reference point in the luxury segment for almost 40 years, listed Moto Guzzi’s big Custom among its Best of the Best Luxury Portfolio for 2013.

The California 1400 was introduced in Europe at the end of 2012: the Touring version appearing first, followed by the Custom version at the beginning of 2013.

The new ‘Guzzi is powered by a brand new, bold, brawny 1380cc V-twin, the largest engine twin cylinder motorcycle engine ever produced by a European manufacturer.

The California 1400 Custom makes a spectacular visual impact: it is not by chance that Scottish actor Ewan McGregor, collector of vintage ‘Guzzis, after seeing the new California Custom and Touring, decided to lend his name to in a major advertising campaign for the bike.

Built by hand in the historic Mandello de Lario plant where Moto Guzzi was founded in 1921, these new flagships of Italian industry are the first Cruisers to be equipped with traction control, “ride by wire” multi-map electronic fuel-injection technology and LED Daylight Running Lights (DRL).

Thanks to the success of its revised product range – the result of an investment strategy that involved both R&D and restoration of the historic plant in Mandello del Lario – the Moto Guzzi eagle is soaring.

In 2012 – going against the European market trend – recorded a 15.3 per cent increase in sales and in the first six months of 2013 it continued this success, documenting an 11.2 per cent increase in sales compared with the first six months of 2012.

To take a look at the mighty California 1400 Custom, get along to one of New Zealand’s Moto Guzzi dealerships:

AUCKLAND
Red Baron
299 Great North Road
Grey Lynn, Auckland
Tel: 09 360 7700


MORRINSVILLE
NV Motorcycles
131 Thames Street
Morrinsville
Tel: 07 07 889 1007


WELLINGTON
Scooterazzi
Corner of Victoria and Ghuznee Streets
Wellington
Tel: 04 978 7388
Email:mark@scooterazzi.co.nz

NELSON
City Motorcycles
31 Vanguard Street
Nelson
Tel: 03 546 9816

CHRISTCHURCH
Street and Sport Motorcycles
114 Carlyle Street
Sydenham, Christchurch
Tel: 03 366 2201


DUNEDIN
SPV
58 King Edward Street
Dunedin
Tel: 03 474 1920
Website:  www.spv.co.nz




The Moto Guzzi range is distributed in New Zealand by Salero Holdings Limited.  Salero is committed to ensuring your Moto Guzzi experience is beyond reproach, which is why it has picked just six dealers to represent the brand in New Zealand.  Salero says: “You can be assured of the highest standard of service from the moment you walk into one of their showrooms that will continue for as long as you own a Moto Guzzi.”