Friday, November 1

HONDA MAKES A SPLASH AT CIMAMOTOR IN CHINA

New CBR300 premieres at Chongqing Show
The Honda stand attracted a huge crowd at CIMAMotor 2013 for the world release of the new CBR300R.  (Photo:  Rhein Wang)

From MICHAEL ESDAILE
in Chongqing

Honda has launched another new model aimed at the global motorcycle market.  The new bike is an enlarged version of the CBR250R and Honda chose the 12th annual China International Motorcycle in Chongqing to provide the world premiere its new Thai-built CBR300R.

The increased displacement is to allow the sweet-running DOHC, water-cooled, fuel-injected single to better compete with Kawasaki’s strong selling 300 Ninja on world markets.

The new CBR300R on the Honda stand at CIMAMotor 2013. (Photo:  Rhein Wang).


Honda has two joint venture operations in China – Sundiro Honda and Wuyang-Honda Motors (Guangzhou) Co. Ltd. – which together sold 1.9 million units in 2012.  However, Honda chose to exhibit at CIMAMotor 2013 under the Honda Motor (China) Investment Co. Ltd. company name, clearly aiming to enhance the image of its brand on the Chinese market.

China is the largest motorcycle market in the world, with production of 27 million units in 2012.  But even its largest company – Jiangmen Dachangjiang Group Co. Ltd. – which made 2.1 million machines last year, does not come close to Honda’s global production.  Last year Honda produced slightly in excess of 15 million motorcycles globally, matching the output of all the motorcycle manufacturers in India combined.

“Honda is exhibiting the world premiere of the CBR300R, a global motorcycle model for which Honda is planning to begin production in Thailand in the near future,” said Seiji Kuraishi, Honda’s Chief Operating Officer in China.
Casey Stoner's World MotoGP 

Championship winning 

1000cc V4. (Photo: Rhein Wang).

The introduction of this model in the market in China will be discussed in the future,” he added.

As well as showing off the new CBR300R at CIMAMotor 2013, Honda also displayed Casey Stoner’s 2011 World Championship winning 1000cc V4 MotoGP machine as part of its major flag-waving exercise in the world’s biggest motorcycle market.

Flanking Stoner’s MotoGP machine were the new parallel twin cylinder CB500 and the NC700.


More details on the CBR300R in the next issue of Kiwi Rider magazine.